Case studies
Brands we've operated for. And what changed.
Each of these is the result of long hours on the unglamorous side of Amazon — listings, account health, advertising mechanics, and the operational systems that make growth repeatable.
Beauty & personal care · United States
French Pharmacy
Situation.French Pharmacy was the smallest account on the roster, with no Amazon presence to speak of and an unprotected catalog that left them exposed to unauthorized sellers and counterfeiters.
What we did.Pangea ran the full operational build — listing architecture, account health, and a Transparency program rollout that no one else in our market was offering. We treated brand protection as the foundation, not an afterthought, and built the catalog to scale.
Result.Within the year, French Pharmacy went from the lowest-revenue account to the highest, generating $500k per month on Amazon. The Transparency work alone unlocked roughly $198k in new annual revenue and proved out a service line we now run for other brands.
Functional hydration · United Kingdom & UAE
Humantra
Situation.Humantra wanted to enter the UK with an established brand presence but no Amazon foothold, and a small team that could not absorb a slow launch.
What we did.Pangea owned the UK launch end to end — registration, listing build, advertising structure, and a deliberate use of Amazon's own launch programs that most agencies treat as optional. The same playbook then carried the UAE entry without additional outside help.
Result.Humantra earned the best-seller badge in both the UK and UAE within three months. Four months in, total Amazon revenue across markets was running at $100k per month, with the international business already outpacing initial forecasts.
Internal infrastructure · across portfolio
Operational Systems
Situation.Agencies live and die on whether new account managers can take on brands without dropping quality. The default at most shops is tribal knowledge and a slow ramp.
What we did.Pangea built the operational backbone the agency runs on: a brand-onboarding SOP that AMs use to ramp from day one, a Search Query Performance dashboard that cuts every brand the same way we think about growth (impressions, CTR, CVR), and an inventory forecasting dashboard that drives in-stock decisions before they become out-of-stock problems.
Result.AM throughput doubled — from three brands every two months to six. The SQP dashboard became a client-facing artifact that makes the value of the work visible. The inventory dashboard lifted in-stock rates across the portfolio, which compounds directly into revenue share.
Outdoor / fire pits · United States
Breeo
Situation.Breeo was working with multiple agency partners and getting fragmented attention. Channel performance was not matching the brand's offline momentum.
What we did.Pangea took ownership of the Amazon channel and operated as a true partner rather than a vendor — fast response times, decisions defended with data, and consistent follow-through on the unglamorous work that moves accounts.
Result.Breeo consolidated its agency relationships on Pangea, citing responsiveness, results, and commitment to the account as the reasons for the change.
Account preservation · Amazon Apollo program
DTC Supplement Brand
Situation.A client was at risk of being moved out of the Amazon Apollo program — a transition that, mishandled, would have ended the engagement entirely.
What we did.Pangea built the documentation case, worked the Amazon rep relationship persistently, and communicated timelines to the brand with the kind of clarity that keeps clients calm when the platform is not.
Result.The brand stayed in the program for an additional three months, the client relationship was preserved, and the engagement continued instead of ending. The episode is a useful proof of what 'operational excellence' actually looks like when the platform pushes back.