Your channels are separate continents.Your Amazon growth is one number.
Pangea runs Amazon for omnichannel DTC brands, connected to every channel that drives it: sharper forecasts, stronger margin, lower blended CAC.
The whole picture
Five things move your Amazon number. Your team can see three of them.
Meta Halo
Raises the Amazon baseline. Nobody attributes it.
TikTok Halo
Same as Meta. Usually owned by a different team entirely.
What we do about it
We run the Amazon channel, and we put all five lines in one view, so the next dollar goes where the evidence says, not where the argument lands.
We help answer
Where does the next dollar go? And we’ll be upfront if the answer isn’t Amazon.
Finance
“Marketing isn’t efficient enough.”
Marketing
“Where does the next dollar go?”
The channel manager
“I can only see my channel.”
Inventory manager
“Our forecast was way off. We’re out of stock.”
What we build
Cohort Analysis: LTV, repeat purchase, CAC, and profitability view to understand incrementality at the most granular level.
Consolidated Forecast: Combining Meta, TikTok, and Branded Search data to understand your halo from off Amazon marketing.
Branded search is the easiest revenue in the account to claim and the hardest to have earned.
We would rather show you a smaller number we earned than a bigger one we did not.
Why we’re different
We see across your channels, and we run every detail of Amazon like it’s our own.
The difference
Cross-channel visibility. Meta, TikTok and branded search sit next to Amazon in one view, so the halo stops being a guess.
Incrementality. Cohort level LTV, repeat rate and CAC. We measure what moved, we do not claim what was already yours.
Founder led. You work directly with the person managing the account. No pod, no relay through an account manager.
We will tell you when it is not Amazon. If the next dollar belongs on Meta or in inventory, that is what we will say. We would rather be right than busy.
The day to day
- Inventory management
- Forecasting
- SEO/AEO on Amazon
- Creative guidance and execution
- Advertising management
- MCF, SFP, FBM integration
- Seller Support case management
- Continuous A/B testing loops
Where we work best: brands where Amazon is connected to other channels. If you just need someone to run ads, we’ll say so on the call.
Pangea is new. The operators aren’t.
Twenty-plus years of combined operating experience. And a roster small enough that you work directly with the founder, so the person who builds your forecast is the person who answers your Slack.
Book an intro call
Thirty minutes on your Amazon strategy. A conversation about what is actually moving your number, and whether we are the right people to help you see it.
You will hear back the same day. If we are not a fit, you will hear that too, and quickly.